A global study performed by Dove showed that 70% of women don’t feel represented by images they see in advertising. Feedback from our sizing survey supports this finding, and many participants expressed a desire to see new patterns shown on a variety of bodies.
Inclusive representation is important, and a recognized limitation of working with one model per pattern release is that the resulting images only show the patterns on one body. We’re fortunate to have a huge community of sewists who share the garments they sew using Grainline patterns on social media channels; it allows for realistic and diverse portrayal of people in our patterns to circulate in the world. That said, we don’t want you to have to wait for hashtags to fill up in order for you to visualize yourself in one of our patterns. We want you to discern how a garment sewn with a Grainline pattern might fit on your body as soon as it’s released.
So, we’re reaching out to the real people who make up this community and asking for your help in providing authentic and inclusive representation as part of the Grainline Studio Sew Visible Project. We’re looking for people who are interested in sewing our forthcoming patterns and then sharing pictures of themselves in their completed garments to social media on release days. We’ll send you new patterns prior to their official release and provide compensation.
If you’re interested in getting involved, please click the image above and fill out the form so that we can learn more about you and contact you if selected. We will be selecting a diverse group of makers from the pool of applicants and plan on working with a different group of people for every launch. To be considered for our upcoming pattern release please fill out the form no later than June 21st, 2019 at 5:00 pm CST. Feel free to share the Grainline Studio Sew Visible Project link with anyone you think may be interested. We’re looking to represent diversity in all forms and we need a pool of diverse applicants to do so. If selected we will reach out to you with more details.
Thank you for your support!